About Us

Who we are

We are the sport & entertainment sponsorship division of MediaCom. Part of WPP, GroupM and the world’s leading content + connections agency MediaCom Beyond Advertising, we utilize the most comprehensive brand, sector, consumer, and sponsorship insights to help our clients drive maximum scale, impact, and efficiency from their investments in sport and entertainment.

What we do?

We take the guess work out of sponsorship. By putting data and insight at the heart of everything we do, we are able to identify, secure, and amplify partnerships that always deliver against our clients’ objectives.

Our approach

Systems, Not Silos! We believe that sponsorships deliver the biggest value when they are fully aligned and integrated with the client’s business objectives and simultaneously are activated across all channels within the communication and marketing mix. We leverage our specialist expertise across channels where sponsorships are executed, both on the local and global level, to deliver the biggest impact.