Changing the Game – the Future of Sport Broadcast
In recent years the market depth for Augmented and Virtual Reality has increased significantly. Professional sports is one industry that has undergone great strides in the use of AR and VR, with many different sports implementing the technology to increase both fan entertainment and engagement.
Augmented reality was first seen in sports in the NFL in 1998 with the 1st and Ten Line computer system. This has now become a standard in every football telecast and a worldwide aid to audiences and broadcasters alike. The NBA and Virtual 3 last year rolled out AR technology to aid the broadcast viewers with the three-point arc being highlighted in red if a shot is attempted in range.
Some other recent developments and activity within the AR and VR market include Mikori Games new first tennis VR simulator developed for HTC Vive. First Person Tennis simulates what it would actually look like if you were the one on the court. Intel have also been showing off their recent innovations in VR technology at their press event CES 2017. They showed a 3D replay of a Real Madrid-Barcelona game generated using 36 cameras placed around the Camp Nou stadium.
Giving fans the opportunity to pick their seats, even if they can’t physically get to a game, means that both real and virtual tickets could be sold, increasing revenue for sport teams and leagues via tickets, subscriptions and sponsorship.
Soon the consumption of AR and VR headsets will grow in adoption, then, the way we watch games will no longer be confined to our television screens. However, it will take at least 5-6 years for companies to develop their technologies so that users can have a more social experience, which ultimately makes sport entertainment so special.